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Service Line Transformation within Marketing and Planning Leadership Council

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Joint Replacement Centers of Excellence

October 24, 2007  |  Study  |  Marketing and Planning Leadership Council


Capitalize on a growing market by using best practices to establish a leading joint center.

Reduce Avoidable Readmissions with an SNF Transfer Expert

July 16, 2014  |  On-Demand Webconference  |  Nursing Executive Center


Learn how Oregon Health Sciences University (OHSU) Hospital and Prestige Care Inc., a 30+ facility skilled nursing facility organization, reduced readmissions with a skilled nursing facility (SNF) Transfer Expert.

Telehealth: Scaling Remote Patient Monitoring Programs

July 14, 2014  |  Study  |  Marketing and Planning Leadership Council


Read this brief to learn 10 tactics that detail how to efficiently and effectively scale remote patient monitoring programs that address the needs of diverse patient populations.

Strategies to Jumpstart Specialty Outpatient Growth

March 18, 2014  |  On-Demand Webconference  |  Service Line Strategy Advisor


With continuing technology innovation, patient activation, and non-hospital competition, outpatient specialty care is essential to a hospital’s growth strategy.

Inpatient Market Estimator

February 21, 2012  |  Calculator/Forecaster  |  Health Care Advisory Board


Generate estimates of inpatient volumes for any U.S. zip code or county; useful where access to inpatient market data is limited.

Virtual visits: The new data on demand

July 10, 2014  |  Blog Post  |  Marketing and Planning Leadership Council


Verizon is throwing its hat into the telehealth space, but many providers remain wary of virtual visits and wonder if there will be enough demand from consumers to justify the investment.

What is concierge care?

July 08, 2014  |  Primer  |  Health Care Advisory Board


Once viewed as a luxury care model for wealthy patients who could afford to pay out of pocket for on-demand care, concierge care has diversified to serve a wider group of patients and has the potential to play a role in expanding care access.

Meet Your New Medicare Patient

July 07, 2014  |  Research Brief  |  Marketing and Planning Leadership Council


From 2011 to 2030, an average of 10,000 baby boomers will age into Medicare each day. With this shift, Medicare patients will comprise more than half of inpatient volumes and be the primary source of volume growth.

Marketing Plan Template

June 27, 2014  |  Template  |  Marketing and Planning Leadership Council


Create a targeted, actionable, and ready-to-present plan for your organization or service line.
This tool provides guidance on four key steps of developing a marketing plan.

Expand Orthopedic Presence With Sports Medicine

April 24, 2014  |  On-Demand Webconference  |  Service Line Strategy Advisor


Learn about emerging trends in sports medicine and focus on key lessons to successfully expand an existing orthopedics program through sports medicine offerings
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