Featured content for the vice president—planning

Featured Research

Transforming service lines for risk-based payment

Research Brief | Marketing and Planning Leadership Council

Learn how to ready service lines for increased accountability on quality, cost, and utilization.
Hospital marketing–development collaborations

White Paper | Philanthropy Leadership Council

Learn how five organizations forged successful collaborative relationships between development and marketing departments.
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Cancer accreditation update

Video | Oncology Roundtable

Allison Shimooka explores the renewed focus on accreditation, including its fundamental value and which programs to pursue.
Gauge the impact of coverage expansion

Video | Health Care Advisory Board

Hiten Patel discusses a new toolkit that enables users to assess the impact of the coverage expansion provisions in the Patient Protection and Affordable Care Act.

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Health Care Advisory Board
Our flagship program, providing best practice research to health care executives.

Crimson Market Advantage
Enables hospitals to understand physician referring and performing patterns.

Marketing and Planning Leadership Council
Research membership for hospital and health system marketers, planners, and business development executives.