Featured content for the chief marketing officer

Featured Research

• Transforming service lines for risk-based payment 

  Research Brief | Marketing and Planning Leadership Council

  Learn how to ready service lines for increased accountability on quality, cost, and utilization.

• Best practices for securing share in a dynamic oncology market 

  Study | Oncology Roundtable

  Preview our best practices for developing a principled oncology marketing strategy, measuring the return on investment, creating a compelling brand, optimizing physician outreach, and designing effective consumer advertising.

Expert Video

• How technology is transforming physician relations 

  Video | Marketing and Planning Leadership Council

  Online communication tools are changing hospitals' approach to physician relations. Jared Landis tells how.

Member Perspective

• How Elliot Hospital improved patient satisfaction 

  Case Study | Talent Development

  Partnering with our Talent Development division, Elliot Hospital saw statistically significant service changes, including an increase in overall hospital assessment and in likelihood to recommend.

See What We're Saying About...

• Marketing
• Accountable Care
• Strategy

Products & Services

Marketing and Planning Leadership Council
Research membership for hospital and health system marketers, planners, and business development executives.

---

Technology Insights
Research membership providing hospital administrators with customized guidance on technology investment and service line planning.

---

Crimson Market Advantage
Technology solution that enables hospitals to understand physician referring and performing patterns, the drivers of referral losses and gains, and the factors associated with physician loyalty.

---