How to structure a mini-campaign
A Graphical Look at Executing a Downsized, Targeted Strategy
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Topics: Philanthropy, Campaign Planning
A smaller goal is not the mini-campaign’s sole characteristic—it is narrowly scoped across all components of a traditional campaign. The mini-campaign's downsized characteristics—timeframe, staff and ally involvement, and activity—enhance flexibility in today's volatile market by allowing for more frequent strategy adjustments and minimizing staff and ally burnout.
Learn the four components critical to executing a successful mini-campaign. Click to view the Philanthropy Leadership Council infographic in full size. Members can download a PDF or order a poster in hard copy below.
