Strengthening Partnerships with Finance and Marketing
Improving Efficiency and Fostering Strategic Collaboration
Topics: Philanthropy, Internal Alliance Building
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About the Webconference
When working with marketing and finance departments, development officers have reported three fundamental issues: They work on different timeframes, their priorities are misaligned, and they do not speak the same “language.”
As a result, relationships with these departments become transactional, at best. Meanwhile, foundations and development offices are being challenged to maximize relationships across the hospital and systems to increase efficiencies and reduce costs.
This webconference presents the Council’s findings on how to strengthen collaborative relationships with marketing and finance departments to optimize available resources and ensure unified messaging and goals.
View the On-Demand Presentation
