Migrating to Major Gifts I
Transitioning a Special Events Shop
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About the Webconference
ROI assessments demonstrate that development office budget dollars spent on major gift activities are far more profitable than those spent on special events. Combined with the burnout prevalent in special events-focused shops, many CDOs are eager to migrate to a major gifts-focused fundraising strategy. With an increase in systemization, many system-level CDOs are also faced with transitioning newly acquired or merged foundation offices to a more sophisticated strategy.
This webconference features peer institutions that have made that shift away from special events, sharing their transition processes and lessons learned. Guest speaker Lisa Hallee, vice president of philanthropy at MaineGeneral Health in Augusta, Maine, joined to share how she:
- Made the case for change to hospital leadership
- Restructured existing staff
- Strategically grew the staff once the transition was underway
Presenters: Lisa Hallee, vice president of philanthropy at MaineGeneral Health, and Kate Gelatt, consultant at The Advisory Board Company