The Innovation Pipeline
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About the Meeting
Topics: Campaign Planning, Philanthropy, Fundraising Staff Management, Internal Alliance Building, Major Gifts
Register today for an upcoming session of our national meeting to hear our latest research.
Expert speakers
Suggested attendees
Attendance is limited to the chief development officer and one "lieutenant" within the fundraising office if desired. Due to the nature of the research as well as the intention to foster open dialogue among peers, we request that invitations not be extended to board chairpersons or hospital executives.
Dates and Locations
- Monday, July 30, 2012, from 12:00PM ET - Tuesday, July 31, 2012 12:00PM ET
The Advisory Board Company, Washington D.C. - Monday, August 13, 2012, from 12:00PM ET - Tuesday, August 14, 2012 12:00PM ET
The University of Chicago Gleacher Center, Chicago, Ill. - Thursday, September 27, 2012, from 12:00PM ET - Friday, September 28, 2012 12:00PM ET
The Ritz-Carlton, Laguna Niguel, Dana Point, Calif. - Thursday, October 11, 2012, from 12:00PM ET - Friday, October 12, 2012 12:00PM ET
The Advisory Board Company, Washington, D.C.
Meeting Agenda
Day one, 12:30 - 5:00 p.m. (local time)
State of the Industry
Briefing on Health Care Market Change and Donor Implications
- How are hospitals and health systems strategizing amid potential political shifts and other market uncertainties?
- What impact do these changes portend for fundraising strategy?
- Which aspects of the current health care agenda—and hospital strategic initiatives specifically—resonate with today’s (or tomorrow’s) major donors?
Transforming Patient-Centered Fundraising
Best Practices for Building the Outpatient Pipeline
- What grateful patient program elements can be effectively replicated into outpatient arenas, and when are completely new approaches warranted?
- Which outpatient settings are the most fruitful sources of prospects, and which are most worthy of time and resource investment?
- How should clinical leaders and frontline providers be involved (and which ones)? What engagement tactics work?
- How should resources be appropriately scoped and staged, particularly in relation to current inpatient-focused initiatives?
- How can development leaders contribute to shaping care coordination strategy?
Day two, 8:00 a.m. - 12:30 p.m. (local time)
Engaging New Donor Segments
Best Practices for Cultivating Unconventional Prospects
- What potential untapped donor segments may have affinity for health systems’ new strategic priorities?
- What messages resonate with these groups: Innovation? Social change? Community?
- What approaches show promise: Donor clubs? Online tactics? Attention from mid-level giving officers?
- How might our stewardship mechanisms need to evolve and adapt?
- What are the right success metrics and return-on-investment time frames for these initiatives?
