Marketing Campaign ROI Toolkit
This is a preview of restricted content.
- If you are an Advisory Board member, please log in.
- If you are logged in and still see this message, the content is outside your memberships portfolio, and we invite you to learn more by contacting us.
- If you are not an Advisory Board member and wish to learn more, please contact us.
Topics: Marketing ROI, Analytics, Marketing, Consumer Marketing, Practice Management, Physician Issues
Measuring return on investment is frequently cited as one of the most daunting—and important—challenges facing hospital marketers today. Our Marketing Campaign ROI Toolkit is designed to help marketers conduct meaningful ROI assessments on direct outreach campaigns that include control groups. The tool provides three resources for computing impact: The ROI Calculator, reveals the return of a given campaign in terms of volume, revenue, and contribution profit. The Significance Calculator conducts a test of statistical significance on differences in response rates. The third portion of the toolkit is the Sensitivity Analyzer, which applies the basic ROI equation to a proposed campaign to demonstrate the impact of changes in variables such as response rate, cost per unit of outreach, and profit per response.
Download Excel tool
Screenshot of the Marketing Campaign ROI Toolkit
