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The latest innovations in market strategy and share competition

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NASS 2014: The 3 things you need to know about spine care

by Emily Brown and Stephanie Spehar November 24, 2014

The North American Spine Society (NASS) wrapped up its 28th annual meeting in San Francisco last week. The Service Line Strategy Advisor team attended a wide variety of sessions on topics spanning online strategy for spine programs to the ongoing BMP debate.

However, there were a few consistent themes that came up in sessions throughout the week, highlighting the areas where spine programs should be focusing their attention in the coming years.

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NASS 2014: Multidisciplinary spine care is easier said than done

by Stephanie Spehar November 17, 2014

The spine community is increasingly recognizing the importance of a collaborative approach to care—improved efficiency, quality care, and patient satisfaction. In an interactive symposium on Friday, eight providers from across the back pain care episode—a chiropractor, physical therapist, physiatrist, psychologist, neurologist, orthopedic surgeon, complex spine neurosurgeon, and insurance company representative—came together to discuss interprofessional referrals and care coordination.

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NASS 2014: Is BMP poised for a comeback?

by Emily Brown November 17, 2014

Bone morphogenetic protein (BMP) has gotten a lot of negative attention in recent years, following government investigations and several reviews bringing the product’s safety and efficacy into question.

However, panelists at a NASS session on Friday had a slightly different take on the future of BMP.

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NASS 2014: How important is your online strategy for growth?

by Emily Brown and Stephanie Spehar November 14, 2014

The second day of the North American Spine Society (NASS) 2014 annual meeting covered a broad range of topics from non-operative therapies to adoption outlook for robotics. One session that stood out to us addressed a top priority for many of our members: Developing online strategies for growing a spine business.

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NASS 2014: Preparing your spine program for accountable care

by Emily Brown and Stephanie Spehar November 13, 2014

The Service Line Strategy Advisor team is in San Francisco this week covering the 29th annual North American Spine Society (NASS) meeting. The conference brings together spine professionals from across disciplines to discuss innovative treatments, share best practices, and debate controversial topics in spine care.

The sessions are underway and there’s one resounding theme we’ve heard so far: Accountable care initiatives are here to stay and spine providers must prepare for these future changes.

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Virginia Mason offers warranties on joint replacements. Here's what it means.

by Cynthia Tassopoulos October 16, 2014

In September, Virginia Mason Medical Center made headlines by announcing that it would soon offer warranties on hip and knee replacements, joining the ranks of a few other early adopters providing similar surgical warranties. While warranty programs represent a novel way to enact and communicate a hospital’s commitment to high-quality care, it is not yet clear how widespread these programs may become among orthopedic providers.

Read on to see Service Line Strategy Advisor’s take on the long-term implications of warranties and the potential role of such programs within joint replacements.

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Outpatient joint replacement finally taking off…sort of

Michael Koppenheffer October 8, 2014

The idea that patients could have a major operation like total hip or knee replacement surgery and leave the hospital the same day would have been unimaginable a generation ago. So it’s no surprise that outpatient joint replacement has captured the imagination of orthopedists, patients, and the general public for more than a decade. According to the public website for one of the pioneers of minimally invasive joint replacement, Richard Berger, MD, who practices at Rush University Medical Center:

“…instead of being in the hospital for four to five days, our patients are in the hospital for four to five hours. Instead of being able to drive in two months, they’re able to drive in a week. Instead of being able to go back to work in three months, they are off work for a week or less.”

Those are powerful claims.

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Gain a competitive edge in the orthopedic market with joint camps

January 28, 2014

Samuel Gold, Technology Insights

A huge number of hospitals offer joint replacements because the aging population increases demand, there are few capital purchases needed, and reimbursement has been historically favorable. 

In fact, approximately two thirds of acute care hospitals in the United States performed joint replacements in 2012. Therefore, the level of competition for joint replacement volumes is very high and with the low barrier to entry into this business, competition continues to grow.

As hospitals seek to gain a competitive edge in this elective arena, they have directed their attention towards programmatic changes designed to improve the patient experience during each stage of a joint replacement surgery.

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