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The Growth Channel

The latest innovations in market strategy and share competition

NASS 2014: The 3 things you need to know about spine care

by Emily Brown and Stephanie Spehar November 24, 2014

The North American Spine Society (NASS) wrapped up its 28th annual meeting in San Francisco last week. The Service Line Strategy Advisor team attended a wide variety of sessions on topics spanning online strategy for spine programs to the ongoing BMP debate.

However, there were a few consistent themes that came up in sessions throughout the week, highlighting the areas where spine programs should be focusing their attention in the coming years.

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NASS 2014: Multidisciplinary spine care is easier said than done

by Stephanie Spehar November 17, 2014

The spine community is increasingly recognizing the importance of a collaborative approach to care—improved efficiency, quality care, and patient satisfaction. In an interactive symposium on Friday, eight providers from across the back pain care episode—a chiropractor, physical therapist, physiatrist, psychologist, neurologist, orthopedic surgeon, complex spine neurosurgeon, and insurance company representative—came together to discuss interprofessional referrals and care coordination.

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NASS 2014: Is BMP poised for a comeback?

by Emily Brown November 17, 2014

Bone morphogenetic protein (BMP) has gotten a lot of negative attention in recent years, following government investigations and several reviews bringing the product’s safety and efficacy into question.

However, panelists at a NASS session on Friday had a slightly different take on the future of BMP.

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Keep an eye on dedicated breast CT to attract savvy patients

by Tali Warburg November 17, 2014

With health care reform putting patients in the driver’s seat where radiology volumes are concerned, imaging departments face growing pressure to invest in modalities that are not only medically evidenced, but also cater to patient consumerism.

The American Cancer Society estimates that 232,670 women will be diagnosed with breast cancer in the US in 2014. As the first line of defense against this disease, both diagnostic and screening mammogram volumes are expected to increase 20% in the next 10 years. Capturing the growing breast cancer screening volumes requires understanding individuals as patients and as consumers.

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NASS 2014: How important is your online strategy for growth?

by Emily Brown and Stephanie Spehar November 14, 2014

The second day of the North American Spine Society (NASS) 2014 annual meeting covered a broad range of topics from non-operative therapies to adoption outlook for robotics. One session that stood out to us addressed a top priority for many of our members: Developing online strategies for growing a spine business.

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NASS 2014: Preparing your spine program for accountable care

by Emily Brown and Stephanie Spehar November 13, 2014

The Service Line Strategy Advisor team is in San Francisco this week covering the 29th annual North American Spine Society (NASS) meeting. The conference brings together spine professionals from across disciplines to discuss innovative treatments, share best practices, and debate controversial topics in spine care.

The sessions are underway and there’s one resounding theme we’ve heard so far: Accountable care initiatives are here to stay and spine providers must prepare for these future changes.

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In case you missed it: A comprehensive guide to CMS's lung cancer screening proposal

by Matt Morrill November 12, 2014

The day many in the lung screening community have been waiting for has finally arrived: This week, CMS announced its coverage decision, which has significant implications for oncology and imaging program strategy. Read on for analysis from our colleagues at the Imaging Performance Partnership.

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What makes a great strategic planner?

Shay Pratt November 10, 2014

There’s no question that the job description for today’s strategic planner looks nothing like the one from five years ago.

Due to the risk-based payment and population health incentives, planners need to be using new models for strategic goal-setting and performance assessment. The explosion of primary care and outpatient players requires a new approach to competitor counter-detailing. New utilization gatekeepers require planners to overhaul strategies for increasing market share, and the most promising new growth opportunities often include services beyond the core wheelhouse of business development teams.

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