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The Growth Channel

The latest innovations in market strategy and share competition

How the Mayo Clinic improved quality and lowered cost in cardiac surgery

By Jacob Kahane May 21, 2015

Care standardization is a concept that has been on planners' minds for years. In fact, a few years ago, we dedicated an entire section of the highly popular “Blueprint for Service Line Transformation” on how to begin the process of care standardization. In this research study, one of our key takeaways was to prioritize clinical services with high costs and significant care variation.

Despite meeting these criteria across virtually all procedures, cardiac surgery is rarely an area of focus for standardization. Experts attribute this phenomenon to the high acuity nature and length of operator training associated with cardiac surgery. However, as detailed in a recently published Health Affairs article, the Mayo Clinic has developed a successful model for standardizing cardiac surgery care—even in a very large academic hospital setting.

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How do consumers choose a specialist? Preview our newest consumer survey findings.

Anna Yakovenko May 20, 2015

In our Specialist Consumer Choice Survey, we asked 12,610 respondents who had a specialist visit in the last 12 months about their path to seeing their specialist. Keep reading for a preview of what we found.

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Survive and thrive in today’s sleep marketplace

By Stephanie Spehar May 15, 2015

There’s no denying that the sleep landscape has transformed dramatically in the last ten years—nearly 30% of in-lab tests have been replaced by home sleep testing and reimbursements have shrunk at the same rate. While value-based care imperatives bring new opportunities for the sleep business, they also present new challenges.

As a result, many sleep labs across the country that were once buzzing with activity are now closing their doors. To succeed in this challenging marketplace, providers must understand the new sleep business and build a program that can harness these changes to grow.

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Three questions you should be asking about organ transplants

By Johanna Lister May 13, 2015

From robotic organ transplantation to tele-outreach, new trends in transplant medicine are pushing the boundaries of the status quo.  To learn about the challenges keeping top program leaders up at night, we spoke to leading transplant programs around the country. Through this process, three questions consistently rose to the top as program priorities:  

  1. Is robotic organ transplantation the next frontier?
  2. Can a partnership with a hotel improve your bottom line?
  3. How can telemedicine enhance your market reach?

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Three orthopedics trends to watch in 2015

By Cynthia Tassopoulos May 7, 2015

A few weeks ago, the American Academy of Orthopaedic Surgeons (AAOS) concluded its annual 2015 conference, a meeting that brought together the top minds in orthopedics. Below, the Service Line Strategy Advisor team reviews the three key themes from this year’s conference to bring a little bit of AAOS back to you and your institution.

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Five strategies to build a financially successful memory disorders program

By Stephanie Spehar May 4, 2015

Many providers struggle to offer memory disorders care that is both high-quality and financially sustainable, and the challenge will only grow: the Alzheimer’s Association predicts the number of patients with memory-related disorders to triple to 13.8 million by 2050 as treatment options and a cure remain elusive to providers. On top of this rising demand, reimbursement processes fail to meet the complex needs of these patients who require multifaceted care.

Related: The states where the Alzheimer's population is surging

These pressures are forcing providers to rethink how they organize and deliver their memory disorders services. Here are five key strategies that a program of any scope and size can implement to effectively treat this population while remaining financially solvent.

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Planners: Meet the four consumer segments you can't afford to overlook

by Emily Zuehlke May 1, 2015

While segmenting a population by stereotype—the worried well, the married and mundane—has its place in marketing, this consumer segmentation methodology isn’t as useful for planners designing service models centered on their market.

Health care consumers' demands are more dynamic: for example, a patient classified as “young and tuned out” today could quickly become a “young, pregnant, and very tuned in” consumer.

Instead of focusing service models on personality types, planners should consider four specific consumer segments to win key volumes. Not only are these four groups large, but given that care needs and demands vary drastically with age and insurance status, they’re also significant because their care preferences are changing and distinctly different from other patient segments.

Keep reading to get an overview of each population and what it values, then join us for the 2015 CEO National Meeting series to dig into consumer segmentation planning.

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Filling the care void: System construction for population health

By Tali Warburg April 30, 2015

As many of you know, the ambulatory environment has taken on new importance following health care reform. The 2015 Hospital Construction Survey shows that ambulatory construction is ramping up while acute care construction is showing signs of slowing down. Respondents reported 44% more planned ambulatory construction projects than current ambulatory construction projects but 20% less planned acute care hospital construction than current acute care hospital construction.

There is, however, no one-size-fits-all trend or model for health system design. When a top provider concern is how to better—and more profitably—manage population health, many health care executives are faced with the question: How do I construct my system to better meet the community’s needs?

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