Cassels: What Tide Pods tell us about health system strategy


The Growth Channel

The latest innovations in market strategy and share competition

How OSF used cartoons to demystify its ACO

By Emily Zuehlke February 26, 2015

Last year, talk show comedian Jimmy Kimmel took to the streets to ask pedestrians if they preferred Obamacare or the Affordable Care Act. Respondents had strong opinions, but none understood that the two terms refer to the same thing. While Kimmel’s segment was entertaining, patients’ confusion around complicated healthcare concepts such as medical homes, population health, and Accountable Care Organizations (ACOs) is no laughing matter for those responsible for their health.  

To explain their Pioneer ACO to patients and staff, OSF HealthCare and the marketing group MBB+hippo created Ted, a patient who learns what an ACO is during a five minute, animated video. The project’s positive response can be attributed to three key elements.

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The Anthem data breach: What to know in case you’re next

By Caity Stuhan February 24, 2015

Anthem’s security breach exposed the personal information of 80 million Americans and reminded us how vulnerable our data is in the hands of providers. What’s concerning is that Anthem’s experience is not unique—the FBI now ranks cybercrime as one of its top law enforcement activities. As you shift an increasing amount of health information online, patients are ever more concerned about the privacy and security of their medical records.

Keep reading to learn three key messages to get ahead of your patients' fears .

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How to keep your autism program in the black

By Nathalie Celcis February 20, 2015

As a result of heightened awareness and improved diagnostic capabilities, autism programs across the globe have observed a marked increase in referrals. In light of the demand for services, it is critical to understand how to operate a successful autism program given the high costs and intensive multidisciplinary collaboration that it requires.

Let’s face it, most programs are over demanded and underfunded due to the lack of lucrative procedures related to autism treatment. We talked to several leading programs nationally and globally to narrow down a few tricks of the trade when it comes to remaining in the black.

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How we helped one hospital see the financial side of outpatient care

By Tyler Ford and Eric Fontana February 18, 2015

Outpatient services represent a critical component of future growth for virtually every hospital and health system in the country. Yet hospital leaders routinely struggle to gain a level of transparency into their outpatient book comparable to its inpatient counterpart, with the seemingly simple task of accurately counting patient visits and assigning them to the appropriate service line proving arduous.

Accordingly, leaders find it onerous to conduct the granular product-level analyses needed to accurately monitor service line performance and invest for profitable growth.

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Two approaches to revitalizing your women's health program

By Rachel Bauch February 9, 2015

Provider organizations have traditionally relied on a steady flow of delivery patients and NICU cases to fuel growth of their women’s programs. However, as demand for these services softens, organizations must revamp their women’s health programs to better serve the evolving needs of the female population and remain competitive. 

Provider organizations are taking one of two approaches to their women’s health refresh—comprehensive or niche. Keep reading to learn how.

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Catching your patient's eye—and their business

By Sebastian Beckmann February 6, 2015

For most orthopedic planners, the growth of self-referrals is no longer a surprise. Increasingly, patients are taking control of their care and shopping around for their providers. However, while many hospitals have dedicated efforts to creating a robust primary care outreach strategy, they are less adept at targeting patients directly.

The result can be a confused outreach strategy that fails to reach patients with a relevant message.

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FDA approves two new obesity treatments: What it means for your bariatric program

By Vik Srinivasan February 2, 2015

The U.S. Food and Drug Administration shook up the landscape for obesity treatment in the last couple weeks by announcing the approval of two new therapies—one for Novo Nordisk’s drug Saxenda, and another for Enteromedics’ Maestro neuroregulator,  an implantable device intended to stimulate the vagus nerve and suppress appetite.

Although liraglutide (the drug in Saxenda) was already approved for treatment of type 2 diabetes, promising results in patient weight loss led the FDA to consider its use as a medical treatment for obesity. Approval of the Maestro is noteworthy given that it is only the third device approved for the treatment of obesity, after the two laparoscopic gastric banding devices from Realize and Allergan.

Bariatric surgery providers may be wondering:  How will these new therapies influence the bariatric surgery market?

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Planning departments at health systems: Should you centralize?

Shay Pratt January 29, 2015

"How centralized should our planning department be?" That’s the question I heard most from health system planners in 2014—and I’m not surprised. Many large health systems have shifted their focus from asset acquisition to asset management. Planning teams, like other departments, are now reevaluating their organizational model to pursue "systemness."

However, achieving systemness in planning functions doesn’t mean you have to centralize planning authority at the corporate level. Before pursuing a highly centralized model, I encourage you to answer one question: What are you trying to accomplish?

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