Service Line Transformation

About This Blog

Welcome to the Marketing and Planning Leadership Council’s blog, Service Line Transformation. This blog serves as the primary communication channel for our Service Line Transformation Initiative, a special multi-year research effort dedicated to helping organizations prepare key service lines for risk-based payment. We will address challenges ranging from growth strategy innovations for key services lines to chronic care strategy, service line leadership, innovative approaches to service line marketing, and more.

For more information on the Service Line Transformation Initiative, or to send us questions, comments, or leads on innovative service line and care delivery models, please email Eric Sanford.

Recent Posts

Too old to innovate?

on May 23, 2013  |  Permalink

Topics: Marketing, Service Lines, Strategy, Planning

Cabell Jonas, Marketing and Planning Leadership Council

Most people believe that the prime time for innovation is in your 20’s—but it may be older than you think.

In a recent article, Tom Agan (of the firm Rivia) made the case for more mature “ideal” age for innovation—around 40 years old. Why? Older innovators can draw on their vast experience to think of creative new solutions and ideas, yet also have the benefit of having lived through both successes and failures. Drawing on both expertise and lessons learned positions middle-aged workers for innovation success.

Continue reading:
Too old to innovate?

Member asks: What is the difference between a chief transformation officer and a chief integration officer?

on May 22, 2013  |  Permalink

Topics: Marketing, Service Lines, Strategy, Planning, Leadership, Workforce, Organizational Models

Cabell Jonas, Marketing and Planning Leadership Council

As hospitals and health systems reorganize to provide more coordinated care, they’re tapping key leaders to manage the transition. Although their duties and titles may differ by organization, we have seen two distinct roles emerge.

Continue reading:
Member asks: What is the difference between a chief transformation officer and a chief integration officer?

Would you share your Fitbit data with your employer?

on May 17, 2013  |  Permalink  | Comments (3)

Topics: Service Lines, Marketing, Strategy, Planning, Leadership, Workforce

Cabell Jonas, Marketing and Planning Leadership Council

In a recently released article, Wired.com reports that the ‘quantified self’ movement has now entered the workplace.

Mobile tech and innovation company Citizen Inc. has launched a voluntary program for employees to collect and share their health, wellness, and productivity data with the company. Citizen hopes to use the data to study employees’ productivity drivers, overall quality of life, and health.

Continue reading:
Would you share your Fitbit data with your employer?