Service Line Transformation

About This Blog

Welcome to the Marketing and Planning Leadership Council’s blog, Service Line Transformation. This blog serves as the primary communication channel for our Service Line Transformation Initiative, a special multi-year research effort dedicated to helping organizations prepare key service lines for risk-based payment. We will address challenges ranging from growth strategy innovations for key services lines to chronic care strategy, service line leadership, innovative approaches to service line marketing, and more.

For more information on the Service Line Transformation Initiative, or to send us questions, comments, or leads on innovative service line and care delivery models, please email Eric Sanford.

Recent Posts

ACOs in Aisle 9?

on April 12, 2013  |  Permalink

Topics: Marketing, Planning, Strategy, ACO, Market Trends

Emilia Thurber, Marketing and Planning Leadership Council

Shared savings partnerships aren’t just for traditional providers anymore. In January, Walgreens became the first national pharmacy chain approved by CMS to participate in ACOs, joining not one but three ACO partnerships in New Jersey, Florida, and Texas.

In his article “Is Walgreens the Future? What a Big Pharmacy Chain’s Moves Tell Us About Obamacare,” the Advisory Board’s Dan Diamond describes Walgreens’ strategy behind these new ACOs as well as their past involvement in population health management initiatives.

Continue reading:
ACOs in Aisle 9?

HealthPartners takes an innovative approach to vaccination

on January 22, 2013  |  Permalink  | Comments (2)

Topics: Market Trends, Strategy, Facilities, Planning, Primary Care, Physician Issues

Rachel Reeves, Marketing Planning and Leadership Council

Amid this year’s flu epidemic, providers are working overtime to vaccinate as many individuals as possible and treat those who are ill. 

Earlier this season, HealthPartners took an innovative approach to vaccination: a drive-thru flu shot clinic. This is one of several convenient care models health systems are using to expand primary care capacity and position against new competitors.

Continue reading:
HealthPartners takes an innovative approach to vaccination

Partnerships 2.0

on December 3, 2012  |  Permalink

Topics: Marketing, Planning, Strategy, Market Trends, Accountable Care, Mergers and Acquisitions, Health Systems, Service Lines, Regionalization and Networks

Leah Reidy

Although traditional M&A activity remains strong, smaller provider organizations tell us they are exploring more innovative partnerships to protect and grow market share. They’re establishing partnerships for three main reasons:

Continue reading:
Partnerships 2.0