Service Line Transformation

About This Blog

Welcome to the Marketing and Planning Leadership Council’s blog, Service Line Transformation. This blog serves as the primary communication channel for our Service Line Transformation Initiative, a special multi-year research effort dedicated to helping organizations prepare key service lines for risk-based payment. We will address challenges ranging from growth strategy innovations for key services lines to chronic care strategy, service line leadership, innovative approaches to service line marketing, and more.

For more information on the Service Line Transformation Initiative, or to send us questions, comments, or leads on innovative service line and care delivery models, please email Eric Sanford.

Recent Posts

Investment strategy reflects shift of innovation, competition away from inpatient settings

on June 4, 2012  |  Permalink

Topics: Technology Assessment, Planning, Strategy, Information Technology

Hannah Moss

The Marketing and Planning Leadership Council’s 2012 survey on growth asked members to identify any technology and program investments they are considering as part of their institution’s growth strategy. Responses from 53 hospitals and health systems indicate evolving investment portfolios that reflect new market realities. 

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Investment strategy reflects shift of innovation, competition away from inpatient settings