Service Line Transformation

About This Blog

Welcome to the Marketing and Planning Leadership Council’s blog, Service Line Transformation. This blog serves as the primary communication channel for our Service Line Transformation Initiative, a special multi-year research effort dedicated to helping organizations prepare key service lines for risk-based payment. We will address challenges ranging from growth strategy innovations for key services lines to chronic care strategy, service line leadership, innovative approaches to service line marketing, and more.

For more information on the Service Line Transformation Initiative, or to send us questions, comments, or leads on innovative service line and care delivery models, please email Eric Sanford.

Recent Posts

HealthPartners takes an innovative approach to vaccination

on January 22, 2013  |  Permalink  | Comments (2)

Topics: Market Trends, Strategy, Facilities, Planning, Primary Care, Physician Issues

Rachel Reeves, Marketing Planning and Leadership Council

Amid this year’s flu epidemic, providers are working overtime to vaccinate as many individuals as possible and treat those who are ill. 

Earlier this season, HealthPartners took an innovative approach to vaccination: a drive-thru flu shot clinic. This is one of several convenient care models health systems are using to expand primary care capacity and position against new competitors.

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HealthPartners takes an innovative approach to vaccination

Incentive fees mitigate risk to hospitals in co-managed ASCs

on September 19, 2012  |  Permalink  | Comments (1)

Topics: Marketing, Planning, Strategy, Finance, Strategy Development, Physician Issues, Hospital-Physician Alignment, Collaborative Relationships

Madhavi Kasinadhuni

Co-management is an increasingly popular model for partnerships between hospitals and physician-owned ambulatory surgery centers (ASC). Under co-management, hospitals maintain full ownership of the ASC and management services are contracted to the physician group. Hospitals should negotiate a two-level payment model for co-management compensation fees in order to mitigate risk and ensure quality.

The base fee is a fixed annual fee that reflects fair market value (FMV) for management responsibilities necessary to operate the ASC, while the incentive fee is a variable fee that reflects FMV for performance on quality and efficiency goals.

With little control over supervision and delivery of services, hospitals take a significant risk by investing in ASCs and handing over management to physicians. Incentive fees help shift some of that risk from the hospital to the physician group by making a portion of the total compensation contingent on how well physicians perform their clinical and management services.

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Incentive fees mitigate risk to hospitals in co-managed ASCs

Reinforcing your referral network with co-management arrangements

on July 2, 2012  |  Permalink

Topics: Planning, Strategy, Service Line Growth, Volume Growth, Referral Management, Physician Issues, Clinical Co-Management, Hospital-Physician Alignment

Leah Reidy

The Marketing and Planning Leadership Council previously featured the application of co-management models to the orthopedic service line and how these arrangements can improve both care and market share capture.

In our more recent work on referral management, we’ve come to realize another positive element that co-management can bring to the table; strengthening your referral network. Co-management arrangements that include elements linked to the business objectives of both organizations can be used as a lever to secure alignment with independent physicians, who are often more challenging to work with than employed physicians.

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Reinforcing your referral network with co-management arrangements