About This Blog
Welcome to the Marketing and Planning Leadership Council’s blog, Service Line Transformation. This blog serves as the primary communication channel for our Service Line Transformation Initiative, a special multi-year research effort dedicated to helping organizations prepare key service lines for risk-based payment. We will address challenges ranging from growth strategy innovations for key services lines to chronic care strategy, service line leadership, innovative approaches to service line marketing, and more.
For more information on the Service Line Transformation Initiative, or to send us questions, comments, or leads on innovative service line and care delivery models, please email Eric Sanford.
In addition to launching our national meeting series at the end of April, we’re also offering a series of webconferences across the coming months. These webconferences will focus on the outlook for key service lines, providing an overview of key trends in volumes and examining strategies that hospitals can use to continue to transform and grow particular service lines.
The series begins with orthopedics on March 20—we encourage Marketing and Planning Leadership Council members to register today. We’ve included more details, including links to the webconferences, below.
Join us for our service line outlook webconference series
We often receive questions about pediatric-specific service line strategies. In many cases, the same tactics that hospitals use to drive referrals to service lines more generally apply to growing pediatric volume.
In a recent Expert Insight piece on strategies for growing pediatric orthopedic programs, we outlined how many of the strategies mirror broader approaches to orthopedic service line growth. That said, while many of the tactics may be similar, successfully applying them to pediatric orthopedics growth requires some nuanced implementation.
Growing pediatric orthopedic programs
Eric Cragun, Marketing and Planning Leadership Council
In recent decades, nearly all American hospitals have adopted the product portfolio strategy of subsidizing less profitable, mission-driven services with moneymakers such as interventional cardiology and spine surgery. While those “profit sanctuaries” are by no means vanishing, the announcement that CMS audit contractors will be scrutinizing certain high-end services is the latest, and perhaps the biggest, near-term threat to hospital product strategy in quite some time.
Cross-subsidy economics in jeopardy? CMS prepayment reviews target high-dollar interventions