About This Blog
Welcome to the Marketing and Planning Leadership Council’s blog, Service Line Transformation. This blog serves as the primary communication channel for our Service Line Transformation Initiative, a special multi-year research effort dedicated to helping organizations prepare key service lines for risk-based payment. We will address challenges ranging from growth strategy innovations for key services lines to chronic care strategy, service line leadership, innovative approaches to service line marketing, and more.
For more information on the Service Line Transformation Initiative, or to send us questions, comments, or leads on innovative service line and care delivery models, please email Rachel Reeves.
Service lines may opt to develop clinical research programs for a variety of reasons, chief among them as a means to advance bedside science. Research programs may also enable service lines to better achieve business goals; for example, serving as a way to justify branding as an institute.
One member recently asked us to enumerate the financial justification for pursuing clinical research programs. Beyond the clinical benefits that such programs may yield, we believe there are at least six ways that such programs generate value:
- Physician recruitment and engagement
- Brand recognition and reputation
- Chance for additional volume capture
- Grants and research funding
- Commercialization of studies
- Philanthropy with meaning
Assessing the benefits of incorporating clinical research into service lines