on November 2, 2011 |
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Topics: Service Lines, Strategy, Business Development, Volume Growth, Service Line Growth, Planning, Strategy Development
Eric Cragun
The genesis of the Service Line Transformation Initiative lies in the Marketing and Planning Leadership Council’s national meeting research from earlier this year. For those who were unable to attend the national meeting in person (or who would like another chance to review the content), we are leading a series of recap webconferences to share the material.
The Blueprint for Service Line Transformation webconferences will be held next week, with archived copies of the webconferences available on-demand in the days following the webconferences. More details are below; Marketing and Planning Leadership Council members can log in to advisory.com to register here.
Blueprint for Service Line Transformation Series
- Building an Accountable Service Line Leadership Infrastructure: Tuesday, November 8, 2011 (1 -2 p.m. ET)
- Designing Value-Based Service Line Care Delivery: Wednesday, November 9, 2011 (1 -2 p.m. ET)
- Preparing Product and Growth Strategy for New Incentives: Friday, November 11, 2011 (1 -2 p.m. ET)
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Webconferences on service line transformation
on September 14, 2011 |
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Topics: Centers of Excellence, Business Development, Strategy, Marketing, Service Lines
Across the last decade, we frequently received questions from members about the definition of “center of excellence” (COE). While we still receive occasional questions about COEs, more recent questions have focused on “Institute” models. What is an institute and how is it different from a COE? And why would a hospital establish or brand one versus the other?
As a caveat, there is no official definition of COEs and institutes, with the exception of a few COE credentialing programs for specific services. Hospitals apply both terms broadly and inconsistently, which is part of the reason that members have questions about the definitions. The rigor with which the terms are used at one institution is not consistent at other institutions, although we have seen some patterns to the way these terms are used.
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Why is a 'Center of Excellence' different from an institute?
