About This Blog
Welcome to the Marketing and Planning Leadership Council’s blog, Service Line Transformation. This blog serves as the primary communication channel for our Service Line Transformation Initiative, a special multi-year research effort dedicated to helping organizations prepare key service lines for risk-based payment. We will address challenges ranging from growth strategy innovations for key services lines to chronic care strategy, service line leadership, innovative approaches to service line marketing, and more.
For more information on the Service Line Transformation Initiative, or to send us questions, comments, or leads on innovative service line and care delivery models, please email Eric Sanford.
Across the last decade, we frequently received questions from members about the definition of “center of excellence” (COE). While we still receive occasional questions about COEs, more recent questions have focused on “Institute” models. What is an institute and how is it different from a COE? And why would a hospital establish or brand one versus the other?
As a caveat, there is no official definition of COEs and institutes, with the exception of a few COE credentialing programs for specific services. Hospitals apply both terms broadly and inconsistently, which is part of the reason that members have questions about the definitions. The rigor with which the terms are used at one institution is not consistent at other institutions, although we have seen some patterns to the way these terms are used.
Why is a 'Center of Excellence' different from an institute?