on September 14, 2011 |
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Topics: Centers of Excellence, Business Development, Strategy, Marketing, Service Lines
Across the last decade, we frequently received questions from members about the definition of “center of excellence” (COE). While we still receive occasional questions about COEs, more recent questions have focused on “Institute” models. What is an institute and how is it different from a COE? And why would a hospital establish or brand one versus the other?
As a caveat, there is no official definition of COEs and institutes, with the exception of a few COE credentialing programs for specific services. Hospitals apply both terms broadly and inconsistently, which is part of the reason that members have questions about the definitions. The rigor with which the terms are used at one institution is not consistent at other institutions, although we have seen some patterns to the way these terms are used.
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Why is a 'Center of Excellence' different from an institute?
