About This Blog
Welcome to the Marketing and Planning Leadership Council’s blog, Service Line Transformation. This blog serves as the primary communication channel for our Service Line Transformation Initiative, a special multi-year research effort dedicated to helping organizations prepare key service lines for risk-based payment. We will address challenges ranging from growth strategy innovations for key services lines to chronic care strategy, service line leadership, innovative approaches to service line marketing, and more.
For more information on the Service Line Transformation Initiative, or to send us questions, comments, or leads on innovative service line and care delivery models, please email Eric Sanford.
In addition to launching our national meeting series at the end of April, we’re also offering a series of webconferences across the coming months. These webconferences will focus on the outlook for key service lines, providing an overview of key trends in volumes and examining strategies that hospitals can use to continue to transform and grow particular service lines.
The series begins with orthopedics on March 20—we encourage Marketing and Planning Leadership Council members to register today. We’ve included more details, including links to the webconferences, below.
Join us for our service line outlook webconference series
Late last year, we introduced the Service Line Forecast Compendium, a new resource for Marketing and Planning Leadership Council members. The compendium offers downloadable and online snapshots to help members assess growth prospects for key service lines. We’ve designed the compendium to be a quick reference for our members. We’re excited to release two snapshots for two additional service lines: oncology and diagnostic imaging.
In the inpatient setting, medical oncology admissions comprise the majority of both volumes and profits for the oncology service line. In HOPD settings, while chemotherapy is the highest volume oncology service, radiation therapy clearly drives the largest share of profits. We expect chemotherapy and advanced radiation therapy volumes to grow rapidly across the next five years, making outpatient oncology services a key growth area for many institutions.
View the expanded Service Line Forecast Compendium