The Marketing and Planning Leadership Council previously featured the application of co-management models to the orthopedic service line and how these arrangements can improve both care and market share capture.
In our more recent work on referral management, we’ve come to realize another positive element that co-management can bring to the table; strengthening your referral network. Co-management arrangements that include elements linked to the business objectives of both organizations can be used as a lever to secure alignment with independent physicians, who are often more challenging to work with than employed physicians.
Reinforcing your referral network with co-management arrangements
In 2006, the Massachusetts state legislature enacted Chapter 58 of the Acts of 2006, also known as the Act Providing Access to Affordable, Quality, and Accountable Health Care. The law included provisions expanding health insurance coverage and, subsequently, the coverage rate in Massachusetts has risen to 98.1% of its population.
Many experts point to the Massachusetts experience as a forecast of what’s to come under national coverage expansion. However, other policy and market changes, as well as mixed data, complicate efforts to isolate the impact of coverage expansion in Massachusetts, particularly with regard to the impact on hospital utilization.
Parsing coverage expansion's impact on volume in Massachusetts
In addition to launching our national meeting series at the end of April, we’re also offering a series of webconferences across the coming months. These webconferences will focus on the outlook for key service lines, providing an overview of key trends in volumes and examining strategies that hospitals can use to continue to transform and grow particular service lines.
The series begins with orthopedics on March 20—we encourage Marketing and Planning Leadership Council members to register today. We’ve included more details, including links to the webconferences, below.
Join us for our service line outlook webconference series