Service Line Transformation

About This Blog

Welcome to the Marketing and Planning Leadership Council’s blog, Service Line Transformation. This blog serves as the primary communication channel for our Service Line Transformation Initiative, a special multi-year research effort dedicated to helping organizations prepare key service lines for risk-based payment. We will address challenges ranging from growth strategy innovations for key services lines to chronic care strategy, service line leadership, innovative approaches to service line marketing, and more.

For more information on the Service Line Transformation Initiative, or to send us questions, comments, or leads on innovative service line and care delivery models, please email Eric Sanford.

Recent Posts

Four things to consider when launching an MS center

Shay Pratt on April 20, 2012  |  Permalink

Topics: Planning, Strategy, Neurosciences, Service Lines, Finance

Multiple sclerosis (MS) clinics by themselves seldom generate profits or break even without significant outside funding. Even when programs work to limit costs and maximize volumes—such as sharing space and employing mid-level providers, respectively—most still operate at a deficit.

However, evaluating the benefits of an MS clinic requires more complicated financial calculus. MS programs typically attract patients that use hospital and ambulatory services at a much higher frequency than average patients. While there is potential for significance downstream revenue, it is important for organizations to consider whether these units of services would have been captured by the organization without a formal MS clinic.

More difficult to quantify—but still important to consider—is the revenue that hospitals may save by preventing unnecessary emergency department (ED) visits. Organizations pursuing population management business models may generate additional benefit from offering a destination site of care to transform care management for a complex patient group.

Continue reading:
Four things to consider when launching an MS center

Worksite clinics: Which model is right for you?

Alicia Daugherty on April 17, 2012  |  Permalink

Topics: Planning, Strategy, Outpatient Care, Service Lines, Primary Care

Worksite clinics are a significant focus of our research for the 2012 Marketing and Planning Leadership Council national meeting series, which will launch this spring.


Staging for accountable payment structures

Most health systems are not making margins on these worksite clinics; rather, they expect to benefit from improved patient recruitment and retention within the employee base. Additionally, the worksite clinic model provides an opportunity to prepare for accountable payment structures—or reap savings achieved for the employee base where such structures already exist—improving system readiness for coming changes.

Continue reading:
Worksite clinics: Which model is right for you?