Service Line Transformation

About This Blog

Welcome to the Marketing and Planning Leadership Council’s blog, Service Line Transformation. This blog serves as the primary communication channel for our Service Line Transformation Initiative, a special multi-year research effort dedicated to helping organizations prepare key service lines for risk-based payment. We will address challenges ranging from growth strategy innovations for key services lines to chronic care strategy, service line leadership, innovative approaches to service line marketing, and more.

For more information on the Service Line Transformation Initiative, or to send us questions, comments, or leads on innovative service line and care delivery models, please email Eric Sanford.

Recent Posts

Parsing coverage expansion's impact on volume in Massachusetts

on March 26, 2012  |  Permalink

Topics: Volume Growth, Strategy, Planning, Service Lines

Hannah Moss

In 2006, the Massachusetts state legislature enacted Chapter 58 of the Acts of 2006, also known as the Act Providing Access to Affordable, Quality, and Accountable Health Care. The law included provisions expanding health insurance coverage and, subsequently, the coverage rate in Massachusetts has risen to 98.1% of its population. 

Many experts point to the Massachusetts experience as a forecast of what’s to come under national coverage expansion. However, other policy and market changes, as well as mixed data, complicate efforts to isolate the impact of coverage expansion in Massachusetts, particularly with regard to the impact on hospital utilization.

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Parsing coverage expansion's impact on volume in Massachusetts

Elevating service line leaders' strategic vision

on March 16, 2012  |  Permalink

Topics: Service Lines, Strategy, Strategy Skills, Skill Development, Workforce

Eric Cragun

While service line management has always hinged on effective service line leadership, preparing service lines for risk-based payments will elevate the importance of the service line leader’s role. In particular, transformation will require service line leaders to develop and implement a strategic vision for the service line.

For service line leaders to successfully make this transition, they will need to elevate their role beyond an operational focus. Organizations should ensure that service line leaders have sufficient operational support to dedicate time to achieving strategic goals.

In addition, organizations should seek (whether through training or hiring) service line leaders who can effectively lead strategic efforts, including managing change and building partnerships beyond the acute care setting. For many service line leaders, this will represent a significant change in responsibility, requiring a new mindset and, potentially, a new job description.

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Elevating service line leaders' strategic vision

Join us for our service line outlook webconference series

on March 9, 2012  |  Permalink

Topics: Service Lines, Neurosciences, Oncology, Orthopedics, Imaging, Volume Growth, Strategy, Planning

Eric Cragun

In addition to launching our national meeting series at the end of April, we’re also offering a series of webconferences across the coming months. These webconferences will focus on the outlook for key service lines, providing an overview of key trends in volumes and examining strategies that hospitals can use to continue to transform and grow particular service lines.

The series begins with orthopedics on March 20—we encourage Marketing and Planning Leadership Council members to register today. We’ve included more details, including links to the webconferences, below.

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Join us for our service line outlook webconference series