While the stock market has gone on an impressive run across the past six months and unemployment has been gradually edging down, the impact of the recession continues to linger over hospital growth prospects. Growth of elective procedures, in particular, still seem to face some serious headwinds.
Impact of the economy on consumer behavior and implications for growth
We often receive questions about pediatric-specific service line strategies. In many cases, the same tactics that hospitals use to drive referrals to service lines more generally apply to growing pediatric volume.
In a recent Expert Insight piece on strategies for growing pediatric orthopedic programs, we outlined how many of the strategies mirror broader approaches to orthopedic service line growth. That said, while many of the tactics may be similar, successfully applying them to pediatric orthopedics growth requires some nuanced implementation.
Growing pediatric orthopedic programs
Despite the proliferation of Joint Commission-certified primary stroke centers, there is still ample room for improvement in the medical management of stroke—only a small percentage of stroke patients receive treatment within the “golden hour” time window. Among the 800 certified stroke centers, only a handful have the resources to provide advanced neurointerventional services and be considered, unofficially, a “comprehensive” stroke program.
The Joint Commission has recently proposed more stringent requirements for comprehensive status that would formalize the designation that current “comprehensive” stroke programs have claimed.
As previously featured in Technology Insights' blog, The Pipeline, the new criteria would specify the infrastructure, technology, staffing, and services needed to receive designation as a “comprehensive stroke center.” Under the proposal, comprehensive stroke centers would no longer be defined at the procedural level, but rather by their ability to manage stroke care longitudinally, leaving many organizations out of the running for designation given the higher barrier to entry.
Reassessing development of comprehensive stroke programs