About This Blog
Welcome to the Marketing and Planning Leadership Council’s blog, Service Line Transformation. This blog serves as the primary communication channel for our Service Line Transformation Initiative, a special multi-year research effort dedicated to helping organizations prepare key service lines for risk-based payment. We will address challenges ranging from growth strategy innovations for key services lines to chronic care strategy, service line leadership, innovative approaches to service line marketing, and more.
For more information on the Service Line Transformation Initiative, or to send us questions, comments, or leads on innovative service line and care delivery models, please email Rachel Reeves.
Recently, the Marketing and Planning Leadership Council fielded questions from a number of members interested in preparing for the Internal Revenue Service's (IRS) new Community Health Needs Assessment requirements. The research team recently spoke with the IRS Office of the Division Council/Associate Chief Counsel (Tax Exempt and Government Entities) about the anticipated timeline for CHNA regulations.
Latest word on community health needs assessment regulations
Looking for a unique holiday gift for colleagues interested in service line transformation? We've made two posters available for our members to download or order from our website—just in time for the new year.
Our research teams created the posters earlier this year to provide our members with additional support in meeting the challenges of service line transformation. MPLC members may click the links below to download or order copies of the posters for themselves and/or colleagues at their institution.
Service line-related posters now available on our website
The mandate to elevate the value of care across our service lines—the key driver behind service line transformation—requires organizations to first strengthen their service line infrastructure and then make use of the improved infrastructure to redesign their care processes. To that end, we have recently added to Blueprint for Service Line Transformation, updating the study with a section on Re-Designing Care Processes for Value. This second section complements the earlier piece, which provides guidance for Building a Dynamic Leadership Structure. Together, the two sections detail near-term imperatives facing hospitals and health systems, providing actionable steps that yield improved performance under today’s fee-for-service incentives while also preparing organizations for future value-based incentives.
The role of service lines in re-designing care processes