New primary care partners: Will you be their first choice?

Topics: Marketing, Planning, Strategy


March 26, 2012  |  Marketing and Planning Leadership Council

New competitors are flooding the primary care market. From payers establishing urgent care centers to grocery store chains setting up retail clinics—these new market entrants present interesting partnership opportunities for hospitals.

But to be competitive, hospitals need to position themselves as attractive partners. Watch the video to learn four imperatives for engaging new entrants.