Marketing executives tapped for new roles

Topics: Marketing, Consumer Marketing, Primary Care, Service Lines, Patient Satisfaction, Quality, Performance Improvement


with Alicia Daugherty

March 27, 2012  |  Marketing and Planning Leadership Council

Marketers are assuming new leadership roles in two key areas: patient engagement and patient experience. As health systems seek to improve care compliance and loyalty, marketers’ understanding of consumer expectations and behavior change expertise position them well to lead these efforts.