How to market urgent care centers to consumers and physicians
This is a preview of restricted content.
- If you are an Advisory Board member, please log in.
- If you are logged in and still see this message, the content is outside your memberships portfolio, and we invite you to learn more by contacting us.
- If you are not an Advisory Board member and wish to learn more, please contact us.
Topics: Consumer Marketing, Marketing, Physician Marketing
Alicia Daugherty, Marketing and Planning Leadership Council
In a recent conversation, a member asked us for best practices to market an urgent care center (UCC). Many UCCs do not heavily invest in marketing—41% spend less than $10,000 per year—with newspaper ads, community events, and direct mail the most commonly used media. Those that do invest in marketing, however, have found several ways to effectively promote a UCC to both consumers and physicians.
