Next-Generation Physician Liaison Programs

Topics: Hospital-Physician Alignment, Physician Issues, Physician Marketing, Marketing

Concerned about managing and structuring physician liaison programs in today’s dynamic healthcare environment? As physician alignment and physician needs shift throughout the country, best practice outreach programs evolve to match both market and hospital demands. Through a panel discussion with profiled hospital experts, this session will review successful elements of emerging models for physician liaison programs. Panelists include Ellen Steward, past-President of the American Association of Physician Liaisons and liaison from Brigham and Women’s Hospital in Boston, and Jeffrey Carr, Senior Director of Sales and Growth from Inova Health System in Virginia.

Printable Handout:

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