The Marketing and Planning Leadership Council is the Advisory Board’s research membership for hospital and health system marketers, planners, and business development executives.
Since 1999, we have given senior health system executives the tools and best practice insights needed to answer the industry’s most pressing strategic and operational questions:
- How do I align my growth strategy with the pace of payment reform?
- Which new services will be necessary to manage an aging, chronically ill population?
- How should service line strategy change under new payment incentives?
- What new competencies and emerging strategies must marketing departments develop in the accountable care era?
Services in Brief
National member meetings
Attend one- or two-day presentations to hear our latest research, refocus on strategy, network with peers, and take home actionable best practices.
On-call expert consultations
Working on a specific project but don’t know where to begin? The Expert Center connects members directly with our research team to discuss specific problems and mine our wealth of best practices.
Data and analytics
Access an ever-growing suite of analytical tools—including calculators, dashboards, Excel-based spreadsheets, and decision guides—designed to help you rigorously evaluate, test, and prioritize investments.
Order unlimited copies of any study in our vast research library. These reports profile proven best practices from the nation’s most progressive institutions and offer implementation resources to support the tactics’ adoption.
Live and on-demand webconferences
Accelerate adoption of best practices through hour-long, Web-based educational intensives. Join a live conversation to ask questions of the research team or access a recording of the presentation at your convenience.
Original Inquiry service
Request an unlimited number of custom research projects addressing virtually any health care marketing or planning topic. Our researchers collaborate with members to determine their specific needs and market conditions before conducting extensive research.
Receive a daily email compilation of all the health care news you need to know, including legislative updates, industry trends, executive movement, and Advisory Board insights.
Marketing and Planning Insights
Subscribe to bi-weekly program updates announcing new research, best practices, tools, and upcoming events.
National meeting webcasts
Unable to attend our national meetings in-person? View webcasts led by Advisory Board faculty—stream the content live or access archived presentations.