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Marketing and Planning Leadership Council

  • What Do Consumers Want from Primary Care?

    June 25, 2014 | Research Brief

    You know you need to expand access to on-demand primary care services. But do you need a group practice or an urgent care center? Should you extend hours or open new locations? Will patients be willing to see an NP instead of an MD?

  • Your old business plan won't work for new innovation

    May 2, 2014 | Toolkit

    To evaluate and launch different-in-kind businesses, you need the infrastructure and tools to scope your efforts, quickly evaluate diverse proposals, and identify risks you may not have considered. Check out our new toolkit to seize your next business development opportunity.

  • What went wrong with industry predictions for virtual care?

    Apr. 24, 2014 | White Paper

    Read our latest white paper to learn how to overcome these barriers and design a results-oriented, direct-to-consumer virtual visit program.

  • See your competitor’s market share

    Apr. 10, 2014 | Tool

    Get a breakdown of where patients in your area are seeking treatment for a variety of conditions, and learn where else your referring physicians are sending patients in your market.

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