Quality-Based Competition

Best Practices for Optimizing Quality Reporting

Topics: Cardiovascular, Service Lines, Quality, Performance Improvement, Dashboards and Reports, Management Tools, Clinical Documentation, Metrics and Analytics, Strategic Alignment, Methodologies, Business Development, Strategy, Market Trends, Market Assessment, Planning, Consumer Marketing, Marketing, Physician Marketing

Care Selection Guidelines to Assist Consumers in Choosing High-Quality Cardiovascular Providers

Helping consumers help themselves

The Cleveland Clinic has also made great strides to assist consumers in understanding the overwhelming amount of quality information in the public domain. The hospital’s website offers educational guidelines teaching consumers “how to choose” high quality providers, complete with instructions on interpreting quality, indicators, and evaluators.

“How to Choose” at Cleveland Clinic

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Efforts permeating market

The Cleveland Clinic has been recognized for the quality education provided on its website, winning two prestigious Web awards in 2004. The hospital believes that effectively communicating the quality message will increase its market positioning. In fact, these patient guidelines are the most visited page of all of Cleveland Clinic’s online offerings.

Acknowledged for Patient Education

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Grading of individual practices

In concluding this study, the best practice fl ow chart has been reproduced below and the Cardiovascular Roundtable has assigned grades for each practice. Practices are evaluated based on effectiveness, applicability, cost, and difficulty of implementation.

Quality-Based Competition

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Consumer-Friendly Cardiovascular Clinical Quality Advertising

Coda: Creating a Culture of Quality